Authentication
of luxury goods

Verity is a professional authentication service for designer handbags, wallets,
accessories and belts, powered by Entrupy AI technology.

Authenticity. Confirmed by technology.

Brands we authenticate

HermèsChanelDiorGoyardLouis VuittonGucciPradaSaint LaurentBalenciagaBottega VenetaBurberryCelineChloéChristian LouboutinDolce & GabbanaFendiGivenchyLoeweMiu MiuSalvatore FerragamoValentinoCoachMCM

How the Verity
service works

01

Service agreement

The service is provided to companies (legal entities) under a service agreement.

02

Order creation

The partner company submits the list of items requiring authentication — work orders are created and a specialist visit is scheduled.

03

On-site imaging

A Verity specialist visits the partner company and photographs the physical item from every angle following the Entrupy protocol.

04

AI analysis

Entrupy technology analyses the images against a database of authentic items.

05

Result

The company receives the official result and a digital certificate of authenticity within 24 hours.

Why businesses
choose Verity

Entrupy technology

We use the patented Entrupy AI algorithm. The accuracy stated by its developer is 99.86%. The technology is recognised by leaders of the global luxury market.

Official certificate

Every authentication comes with an Entrupy digital certificate accepted by resale platforms worldwide.

Result in 24 hours

After the item is photographed, the result is available in the Verity app within 24 hours.

Wide brand coverage

We authenticate items from over 20 luxury brands: from Hermès and Chanel to Gucci, Louis Vuitton and Prada.

For companies only

The service is provided to legal entities — pawn shops, resale platforms and consignment stores — under a service agreement.

Verity app

Partners track their authentications, statuses, certificate history and brand analytics in the Verity app.

What Entrupy is
and how the check works

Entrupy is a US technology company that developed a machine authentication system for luxury goods. Its solution is used by professional resale operators worldwide; publicly named clients include StockX, Max Pawn, Clothes Mentor and Goodwill. The technology has received the Edison Award and AI Breakthrough Award. Verity applies this technology in Russia, providing authentication services to companies.

Why the check is done from photographs

A modern counterfeit handbag may be made from similar leather, with comparable hardware and a stitch pitch close to the original. Held in the hand, such an item can mislead even an experienced appraiser. The differences remain at a level the human eye cannot resolve: the microstructure of the leather fibre, the character of the cut and the embossing, the microrelief of engraving on metal, the regularity of the weave and the seam.

That is the level the Entrupy protocol captures. The item is photographed under high magnification from a fixed set of angles, and the algorithm compares those images against a database of authentic examples of the same brand, analysing millions of data points per check. A magnified image is more informative here than an inspection in person.

How a machine result differs from an expert opinion

A traditional appraisal is one person's judgement, and it cannot be reproduced: a second specialist may reach a different conclusion, and any conclusion is open to dispute between buyer and seller. An Entrupy result is reproducible: it is produced by an algorithm, does not depend on who examined the item, and cannot be biased in favour of either side of a deal. For a pawn shop, a consignment store or a resale platform this is decisive: the conclusion becomes a record rather than an opinion.

What the company receives

Each completed check produces a digital certificate of authenticity with the date, the item details and a QR code that allows the certificate itself to be verified at any time. The full history of checks, their statuses and certificates is stored in the Verity app and is available to the partner company as reporting under the agreement.

If the photographs are insufficient, the system requests a retake — re-imaging and repeat analysis are part of the service. If the model is absent from the Entrupy reference database, the check is technically impossible and such an order is not billed.

What we authenticate

Categories: handbags, backpacks, wallets, belts and leather accessories. Brands: Hermès (including Birkin, Kelly, Constance), Chanel, Dior, Goyard, Louis Vuitton, Gucci, Prada, Saint Laurent, Balenciaga, Bottega Veneta, Burberry, Celine, Chloé, Christian Louboutin, Dolce & Gabbana, Fendi, Givenchy, Loewe, Miu Miu, Salvatore Ferragamo, Valentino, Coach, MCM.

Frequently asked
questions

Companies (legal entities) only: pawn shops, consignment stores and resale platforms. The service is provided under a service agreement. The service is not available to private individuals or sole proprietors.

A Verity field specialist. They visit the partner company, inspect the physical item and photograph it following the Entrupy protocol. If an item needs to be re-photographed, the specialist makes another visit — it is part of the process.

The official Entrupy analysis result and a digital certificate for every verified item. All authentications, statuses and certificates are available to your organisation in the Verity app.

Monthly, in arrears: at the end of each month we reconcile the authentications actually performed and issue an invoice under the service agreement. No prepayment is required.

Over 20 luxury brands — from Hermès, Chanel and Louis Vuitton to Coach and MCM, including all major Hermès models (Birkin, Kelly, Constance and more). Categories: handbags, wallets, belts and accessories.

Verity uses the patented Entrupy technology. The accuracy stated by its developer is 99.86%. Entrupy certificates are recognised by resale platforms worldwide.

A photo-based appraisal is a human judgement that cannot be reproduced and is easy to dispute. Entrupy analyses the microstructure of the material, the seam, the embossing and the microrelief of the hardware, and compares them against a database of authentic items. The conclusion is produced by an algorithm, so the same images yield the same result regardless of who examined the item.

Yes. We work with pawn shops, consignment stores and resale platforms across Russia. The item stays with the partner company — nothing needs to be shipped or transported.

The check is technically impossible and the service is not billed. That outcome means only that the model is absent from the reference database; it is not a finding of counterfeit.

Contact us

Email: info@verityapp.ru

App: Verity on the App Store

We reply on working days, 10:00–19:00 Moscow time

Self-employed sole trader Timur Timkanov · Tax ID (INN) 772972270461